Related China is a Shanghai-based, diversified real estate company focused on new construction and acquisition of residential, retail and mixed-use developments. With the construction of a Disney theme park in the Pudong Special Economic Zone of Shanghai, Related China was interested in understanding what impact the new park might have on the potential for development of the surrounding the site.
Integrated Insight leveraged our knowledge of the region and experience with developing Disney theme parks to create a competitive demand model. The model estimated the likely annual attendance for the theme park and RD&E complex, seasonality of demand, attendance distribution by geography and group composition, and hotel occupancy. We were able to provide key information to understand the market segments they are likely to attract.
Capacity Planning and Optimization, Demand and Revenue Forecasting, Market Assessment, Strategy Design