Recent News - Integrated Insight
Helping organizations outbehave the competition through insights & analytics
new business strategy, business optimization, research and consumer insights, joni newkirk
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Recent News

THE VALUE OF ANNUAL PASSES

Annual pass product plays a critical role in theme park profitability. “It’s a cost-effective way to drive multi visits from residents,” said Scott Sanders, president of consulting firm Integrated Insight and a former Disney executive. Theme parks “can gear their passes and their blockout days to have palatable price points to encourage visitation and upsell.”  Read more of this Orlando Sentinel article by Sandra Pedecini here.  http://www.orlandosentinel.com/business/tourism/os-cfb-cover-theme-park-passes-20150925-story.html