Business Optimization - Integrated Insight
Helping organizations outbehave the competition through insights & analytics
new business strategy, business optimization, research and consumer insights, joni newkirk
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Business Optimization

Pricing Strategy

Developing holistic pricing strategies that lead with the consumer and where they place value, with 1% gains in price realization typically resulting in 5% to 10% improvement in profit.

Marketing, Sales, and Distribution Strategies

Growing the business holistically through alignment of disciplines and a focus on seamless delivery to the customer.

Revenue and Profit Optimization

Applying analytics to forecast demand by product and service, and filter inventory to the most profitable channels and customers.

Customer Assessment

Enabling focused efforts and efficient spending by identifying actionable customer targets through custom research.

Operational Efficiency and Process Improvement

Using data analytics to make the right trade-off decisions, ensuring enough, but not excessive inventory or capacity is available to meet expected demand.

  • Sort Portfolio:
  • All
  • Customer Assessment
  • Marketing, Sales, and Distribution Strategies
  • Operational Efficiency and Process Improvement
  • Pricing Strategy
  • Revenue and Profit Optimization

Disney’s Magic Your Way Pricing Strategy

Universal Parks and Resorts

Great Wolf Resorts

Starwood Vacation Ownership

Polynesian Cultural Center

Cedar Fair Entertainment Company

Audubon Nature Institute

British Columbia Automobile Association

Disney’s Back to the Basics

Carnival Corporation

Foundation Partners

New York Racing Association

Virgin Voyages

Full Sail University

Baha Mar Resort

Visit Orlando

Magic Springs

Strayer University

Six Flags Inc

Sea World Parks & Entertainment

Rocky Mountaineer

Palace Entertainment

Darien Lake Theme Park and Resort

Colonial Williamsburg

Clearwater Marine Aquarium

Merlin Entertainments

Royal Caribbean Cruise Line

Brightline

Warner Brother’s Studio Tour

LA Zoo

National Restaurant Association

TopGolf

Village Road Show