Candy Parks is an accomplished executive with nearly 30 years of experience, in the public, private, and non-profit sectors. She is a masterful market researcher, excelling in both quantitative and qualitative studies. Candy has unparalleled expertise in developing a deep understanding of consumer attitudes and behaviors, and the unique ability to take complex research findings and share them in a compelling story to guide business decisions.
Prior to joining Integrated Insight, Candy spent 17 years with Walt Disney Parks and Resorts where she contributed to multi-faceted projects from ground up development to uncovering and developing solutions to hard to solve challenges in existing businesses. Her research covered marketing and sales, pricing, operations, human resources, and strategic development given her unique ability to convert research to insight and insight to action made her a valued partner in all lines of business. For marketing and sales specifically, Candy was responsible for tracking studies, brand research, concept research and usability analysis for online platforms.
Candy was instrumental in developing the Guest Satisfaction Measurement program for all of Disney’s vacation offerings: theme parks, resorts, Disney Cruise Line, Disney Vacation Club and Adventures by Disney. She also designed and implemented research processes to support Cast Excellence, Leadership Development, and Labor Strategies, and served as the ‘Chief Intelligence Officer’ for Disney Cruise Line – conducting all research to support and guide the current and expanding fleet. Candy was equally influential in developing and driving improved revenue through research for Disney Vacation Club and Adventures by Disney.
Candy graduated from the University of Central Florida with both Bachelor’s and Master’s degrees in Communication with a focus on organizational communication and research design. She is a RIVA trained moderator with over 5,000 hours of qualitative research moderation.
For immediate help contact Candy Parks at 407-927-7866 or email@example.com