Michael Schweitzer - Integrated Insight
Helping organizations outbehave the competition through insights & analytics
new business strategy, business optimization, research and consumer insights, joni newkirk
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Michael Schweitzer

Vice President

Michael Schweitzer brings a unique background in Finance and Industrial Engineering.  With over twenty years of experience in operations, strategic planning, and development, he brings extensive expertise identifying and implementing operational improvements that lead to millions of dollars in additional revenue and cost reductions.

At Walt Disney Parks and Resorts, Michael led the Industrial Engineering / Project Development team that focused on capacity, layout, process, and operational planning for Disney’s global development efforts.  He was also responsible for capacity and operational planning for several new attraction, hotel, food & beverage, and merchandise projects in the existing parks.  He has worked on projects throughout Asia and South America, including theme park projects in China, Hong Kong, Korea, Japan, Singapore, Vietnam, Malaysia, Brazil, and Argentina.  He was responsible for the hotel financial analysis and theme park attendance projections during the negotiations for Hong Kong Disneyland.  He spent 12 years working to bring a Disney theme park to Shanghai, China in various financial and operational planning roles where he completed feasibility and market studies, competitive assessments, demand projections, pro forma models, and operational planning.  In addition to Michael’s development responsibilities, he also led a team of internal consultants working with the operating lines of business such as Park Operations, Attractions, Entertainment, Hotels, Food & Beverage, Recreation, Merchandise and Reservation/Call Centers to drive operational improvements and launch new initiatives.

Before joining  Integrated Insight, Michael was a Principal at BrightPeak International and prior, a consultant with PKF Consulting where he was focused on economic and market feasibility studies for hotels, resorts and conference centers.  A graduate of The Pennsylvania State University, Michael received a Bachelor of Science degree in Operations Management. He also holds a Masters of Management in Hospitality from the Hotel School at Cornell University with a focus on Finance and Development.

For immediate help contact Michael Schweitzer at 407-906-2333 or mschweitzer@integratedinsight.com