What We Do
Serving Brands Worldwide
We harness the power of data to help businesses of all sizes reach their full potential, backed by a team of industry veterans and experienced consultants with diverse expertise. Industries we serve include location-based entertainment, hospitality, travel/tourism, sports, health and education, government and associations, transportation, and more.
Featured Success Stories
Explore real-world results from our engagements.
Universal Destinations & Experiences
Driving Revenue Through Optimal Pricing and Promotions
Integrated Insight has contracted to provide consulting and research services to Universal over several years, including venues in Orlando, Hollywood, and Japan. Our primary focus included demand generation, strategic and promotional pricing, and channel management. Many discrete choice pricing studies have been completed at all three locations to inform pricing strategy, the first being just before the launch of Wizarding World of Harry Potter. Other projects have included pricing research in support of new hotel and water park development, food and beverage, and merchandise.
Mote Science Education Aquarium
Supporting the Expansion of Storied Aquarium and Research Institution
Integrated Insight partnered with Mote Marine Laboratory & Aquarium to support the development and launch of Mote SEA, a new state-of-the-art aquarium in Sarasota, Florida. The work began with consumer research and brand strategy, including a study that evaluated awareness, perceptions, visitation intent, pricing sensitivity, and reactions to the aquarium concept. Building on these insights, our team developed a comprehensive go-to-market strategy for Mote SEA, including demand forecasting, audience segmentation, messaging, marketing activation planning, and pro forma modeling to support revenue objectives.
Six Flags Entertainment Corporation
Driving Brand Insights and Revenue Growth for Leading Theme Park Company
Integrated Insight has supported Six Flags for more than a decade through consumer research, brand tracking, and revenue optimization across parks in the United States and Canada. Since 2013, Integrated Insight has conducted ongoing brand and advertising tracking studies, delivering topline insights and actionable recommendations to support marketing and operational decision-making. Ad-hoc engagements have included attitude and usage studies, barriers and motivations research, post-season evaluations, and concept testing for new entertainment offerings.
Universal Destinations & Experiences
Driving Revenue Through Optimal Pricing and Promotions
Integrated Insight has contracted to provide consulting and research services to Universal over several years, including venues in Orlando, Hollywood, and Japan. Our primary focus included demand generation, strategic and promotional pricing, and channel management. Pricing projects have consistently delivered double-digit improvement in net income in part by focusing on where consumers place value.
Mote Science Education Aquarium
Supporting the Expansion of Storied Aquarium and Research Institution
Integrated Insight partnered with Mote Marine Laboratory & Aquarium to support the launch of Mote SEA in Florida. We conducted consumer research and developed a go-to-market strategy that included demand forecasting, audience segmentation, marketing activation, and financial modeling to drive growth. Our team was later contracted for operational support, developing a simulation model to address event space on the facility's fourth floor.
Six Flags Entertainment Corporation
Driving Brand Insights and Revenue Growth for Leading Theme Park Company
Integrated Insight has supported Six Flags for more than a decade through research, brand tracking, and revenue optimization across parks in the U.S. and Canada. This partnership began with Cedar Fair and continued following the company’s merger in 2024, when several new properties were added to the study. Our work has included ongoing brand and advertising tracking, attitude and usage studies, barriers and motivations research, and concept testing.
Featured Testimonials
Learn why 40% of our clients engage in repeat projects.
Industry Intelligence
The Future of Location-Based Entertainment: Industry Consumer Insights
In 2025, Integrated Insight released the leisure entertainment industry's first consumer survey report.
The consumer survey was fielded among 2,570 U.S. consumers who participate in leisure entertainment outside the home and have a minimum household income of $35K. The data offers key insights for businesses in the travel, entertainment, and attractions industries.
These data-driven survey reports offer actionable insights for owners, operators, marketers, and developers looking to stay ahead in an evolving landscape.
Now Available: 2026 Leisure Experiences Consumer Survey Report
The 2026 Leisure Experiences Consumer Survey Report is here - the industry's first trending research report fielded among actual consumers.
We surveyed 2,350 U.S. leisure experience consumers to understand how financial pressure and shifting travel habits are affecting demand for paid out-of-home entertainment. Learn how consumers plan to spend their time and money, which activities they plan to do more or less of, and how they respond to AI-generated advertising.
This is our second year conducting the survey, so this report has valuable year-over-year data for stakeholders, operators, and marketers.
Latest Insights
The Leisure Consumer Journey Increasingly Starts With AI
Online search remains one of the most commonly used sources of information for leisure planning. Yet, the line between ‘search’ and ‘AI’ is becoming unclear.
Integrated Insight Releases New Survey Data on 2026 Consumer Spending Plans for Leisure Experiences
Integrated Insight has released new findings from its 2026 Leisure Experiences Consumer Survey, the second annual installment of the firm’s proprietary consumer research series.
The Leisure Consumer Journey Increasingly Starts With AI
Online search remains one of the most commonly used sources of information for leisure planning. Yet, the line between ‘search’ and ‘AI’ is becoming unclear.
Integrated Insight Releases New Survey Data on 2026 Consumer Spending Plans for Leisure Experiences
Integrated Insight has released new findings from its 2026 Leisure Experiences Consumer Survey, the second annual installment of the firm’s proprietary consumer research series.
Mastering Your Season Pass Strategy: Pricing and Benefits Best Practices
Understanding price sensitivities, through consumer research and competitive analysis, can help mitigate revenue risk when introducing a new product or deciding on a price change.
How Can We Help?
Schedule a free consultation to discuss your business needs.