What We Do
Get it right the first time.
Leverage untapped opportunities.
Lead with the consumer.
Serving Major Brands Worldwide
Integrated Insight helps public, private, and not-for-profit companies reach their full potential.
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Innovating Forward
We partner with best-in-class experiences to provide analytics support, ensuring a customer-focused experience from beginning concepts to design.

Simulation Modeling
Insightful Wayfinding Design with AI-Based Simulation Modeling
Simulation provides architects, designers, and key stakeholders with a powerful tool to test and refine wayfinding designs, which results in an improved user experience and optimized design.

Unlike many other consultants, the team at Integrated Insight has walked in my shoes. They know what it takes to drive change in an organization.
They are great thought partners.

Ed Baklor, Former Chief Commercial Officer
LaGuardia Airport
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Integrated Insight is one of my most trusted partners. They are my go-to team anytime complex analysis, research or pricing assessments are required. If I were Sherlock, they would be my Watson.

Denise Godreau, Former Chief Brand & Innovation Officer
Holiday Inn Club Vacations
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Featured Content

Simulation Modeling
Insightful Wayfinding Design with AI-Based Simulation Modeling
Simulation provides architects, designers, and key stakeholders with a powerful tool to test and refine wayfinding designs, which results in an improved user experience and optimized design.


Optimizing Revenue for Major Theme Park Clients
For over a decade, Integrated Insight has provided consulting and research services for major theme parks worldwide. Our primary focus is on demand generation; strategic and promotional pricing; and channel management. Efforts have included ongoing strategic advisement and consultation under a multi-year retainer; numerous pricing research studies; assessment of channel distribution strategy; research to determine incrementality of promotional offers; pricing for food and beverage and merchandise; and pricing for ancillary services. Pricing projects have consistently delivered double-digit improvement in net income through holistically evaluating the operation and pricing where consumers place value.
Events

Operational Improvement - Reducing Costs to Improve the Bottom Line
Guest behavior and demand have changed in the short term, with lingering effects in the long term. Operating efficiently is more important than ever to remain profitable during periods of low guest visitation. Learn operational improvement strategies in this learning session.
Featured Insights
Staffing Optimization in a Post-Covid World
Amid increasing wages and a drastic labor shortage, assessing staffing needs is crucial to minimize labor costs.
Building It Right The First Time: A Guest-Centric, Analytical Approach to Capacity Planning
New experiences and facilities are costly to adjust after building. Strategically build the right amount of capacity for the right guests.
Why Focus on Pricing?
It is important to focus on pricing to achieve profitability. Increasing revenue will help alleviate some of the cost pain for business owners.