What We Do


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Get it right the first time.


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Leverage untapped opportunities.

Fast paced street scene with people walking across a busy intersection on Broadway in Manhattan New York City

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Lead with the consumer.

Serving Major Brands Worldwide

Integrated Insight helps public, private, and not-for-profit companies reach their full potential.

Solving Complex Business Problems

Featured Testimonials

Unlike many other consultants, the team at Integrated Insight has walked in my shoes. They know what it takes to drive change in an organization.
They are great thought partners.


Ed Baklor, Former Chief Commercial Officer
LaGuardia Airport
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Integrated Insight is one of my most trusted partners. They are my go-to team anytime complex analysis, research or pricing assessments are required. If I were Sherlock, they would be my Watson.


Denise Godreau, Former Chief Brand & Innovation Officer
Holiday Inn Club Vacations
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Featured Case Studies

Simulation Modeling
Identifying Reopening Strategies For Major League Baseball Stadium

Post COVID-19, Major League Baseball stadium operators faced challenges figuring out how to safe­ly wel­come guests back. To help an MLB stadium plan for a safe and successful opening, Integrated Insight used agent-based simulation to model the effect of oper­a­tional sce­nar­ios on guest traf­fic flow to iden­ti­fy poten­tial fric­tion points, crowd­ing, and excess queue times. The model simulated guest arrival, ticket scan, security screening, and navigation to seats with adjustments for social distancing.

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Optimizing Revenue for Major Theme Park Clients

For over a decade, Integrated Insight has provided consulting and research services for major theme parks worldwide. Our primary focus is on demand generation; strategic and promotional pricing; and channel management. Efforts have included ongoing strategic advisement and consultation under a multi-year retainer; numerous pricing research studies; assessment of channel distribution strategy; research to determine incrementality of promotional offers; pricing for food and beverage and merchandise; and pricing for ancillary services. Pricing projects have consistently delivered double-digit improvement in net income through holistically evaluating the operation and pricing where consumers place value.

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Optimizing Expansion Strategy for Brightline Trains

Integrated Insight supports Brightline Trains, a high-speed passenger rail system, with ongoing research and revenue strategy services to support expansion into Central Florida. Our engagements include commercial planning, revenue forecasting, promotional planning, brand tracking research, segmentation studies, and industrial engineering support.

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Operational Improvement - Reducing Costs to Improve the Bottom Line

Guest behavior and demand have changed in the short term, with lingering effects in the long term. Operating efficiently is more important than ever to remain profitable during periods of low guest visitation. Learn operational improvement strategies in this learning session.

Featured Insights

Staffing Optimization in a Post-Covid World

Amid increasing wages and a drastic labor shortage, assessing staffing needs is crucial to minimize labor costs.

Pricing Strategies to Focus on During the Coronavirus Pandemic

In times of crisis, there is risk of making short term pricing decisions that will have long term impacts.

Myth-Busting In-Person Research in a Socially Distanced World

Let’s take a look at why now is a good time to implement in-person research.

How Can We Help?

Schedule a free consultation to discuss your business needs.

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