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Helping Businesses Thrive with Confidence

We help for-profit and not-for-profit organizations reach their full potential by leveraging consumer insights, data analytics and real-world expertise to build long-term growth.

Helping Businesses
Thrive with Confidence

Create long-term growth with a strategy built on consumer insights, data analytics and real-world expertise.

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Out-Behave the
Competition

Experience breakthrough growth with strategies that consistently result in double-digit improvement in revenue and profitability. It's a slam dunk.

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What We Do

Serving Major Brands Worldwide

Integrated Insight helps public, private, and not-for-profit companies reach their full potential.

universal parks and resorts pricing strategy

Events

IAAPA Expo 2023 Speaking Engagements

Leadership to Share Insights Into Pricing, Merchandising, and Simulation

Join Integrated Insight President Scott Sanders, COO Laura Iles, and Vice Presidents Erin Clark and Jenny Fishpool at IAAPA Expo 2023 in Orlando. Our leaders will share their decades of industry knowledge, from revenue-generating pricing strategies to how simulation can aid in the complexities of labor scheduling.

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Innovating Forward

We partner with best-in-class experiences to provide analytics support, ensuring a customer-focused experience from beginning concepts to design.

Meow Wolf - An Art Explosion

financial feaSIIBILITY, Capacity planning, SIMULATION

Meow Wolf, a pioneering arts and entertainment experience, has partnered with Integrated Insight for analytics in support of developing new experiences, including OmegaMart, Convergence Station, and Meow Wolf Santa Fe.

Supporting projects have included financial feasibility, capacity planning, market and competitive assessments, site selection, and agent-based simulation.

Mote Marine Aquarium - Building World-Class Facilities to Showcase Marine Science

Demand and Revenue Forecasting

Mote Marine engaged Integrated Insight for analytical support for their new aquarium in Sarasota, Florida. A peer-to-peer review of two estimates of forecasted demand was conducted to provide assurance regarding visitation and revenue potential. Leveraging current operations data, a market and competitive assessment, and our expertise in new attraction build and burn-off, we were able to calibrate the different estimates into a reasonable range of demand and revenue. Subsequently, Integrated Insight assessed operational reasonableness with agent-based simulation modeling. The simulation allowed Mote Marine to make structural changes in the design phase, avoiding costly re-work.

Princess Cruise Line - Sailing to the Forefront of the Cruise Industry with Innovative Technology

Workforce Optimization

Carnival Corporation engaged Integrated Insight to provide exploratory research throughout the development of MedallionClass technology, including both qualitative and quantitative studies. In addition, the team at Integrated Insight provided onboard support for implementation and a comprehensive strategy for demand-based labor staffing leveraging the new technology.

The Fresh Market - Understanding Consumer Behavior in a Competitive Industry

Brand Tracking Research

The Fresh Market competes in the high-end grocery market and is known for fresh meat, seafood and produce, as well as exceptional customer service. To better understand potential customer appeal, wants and needs, and to grow market share, The Fresh Market commissioned Integrated Insight to conduct quantitative research to size their opportunity and uncover primary barriers and motivations. Awareness and knowledge, as well as perceptions of product quality, variety, and customer service were studied among consumers who live within easy access to The Fresh Market.

The Biltmore Estate - When Less is More

OPERATIONAL EFFICIENCY

The Biltmore Estate is an extensive 8,000+ acre property in North Carolina with multiple attractions. Biltmore asked Integrated Insight to determine the optimal routing structure for their property-wide bus service for each period of seasonal demand. An agent-based simulation was developed, taking into account guest arrival rates, destination, loading/unloading time, and bus capacities. These assumptions were based on in-person and automated data collection, systems data, and previous project experience. The simulations provided key insight for management to optimize costs and improve the guest experience by reducing the number of buses, thereby eliminating congestion and longer waits.

Dreamworld - Capitalizing on Value

PRICING AND PROMOTION STRATEGY

Located on the Gold Coast of Australia, Dreamworld theme park offers a variety of attractions and animal experiences and also has an adjacent waterpark, WhiteWater World. To fully realize the potential of Dreamworld, Integrated Insight was engaged to conduct brand research and develop a holistic pricing strategy. Research informed awareness, perceptions and knowledge of the park, as well as primary motivators and barriers to visitation. The pricing strategy leveraged the unique assets of Dreamworld to provide guests choice and deliver an excellent value for price paid. Included were structural pricing, promotions, and distribution strategy.

Greater Miami Convention and Visitors Bureau - Best Practices in Visitor Profiling

IN-PERSON RESEARCH

Integrated Insight has partnered with the Greater Miami Convention and Visitors Bureau for several years, conducting an ongoing Visitor Profile survey for Miami-Dade county and forecasting visitor volume. The in-house Integrated Insight field team conducts surveys daily at MIA and FLL as well as area attractions and places frequented by tourists. Full survey results are reported monthly and visitor estimates prepared quarterly leveraging surveys and secondary data (occupancy, airport arrivals, transfers, etc.). Florida residents are surveyed monthly to capture their visitation behavior to South Florida. Annually, Integrated Insight produces a comprehensive report for distribution to members of the bureau.

New York Botanical Garden - Blooming Through Special Exhibitions

DEMAND AND REVENUE FORECASTING

The New York Botanical Garden hosts over one million visitors annually, many of them coming for special exhibitions. The Garden had outgrown its existing exhibition space and prioritized expansion as a key strategic initiative. To assist with strategic planning, NYBG engaged Integrated Insight to determine the market potential for future visitors, both locals and tourists, test concepts to incent demand among all audiences, and measure potential demand and revenue from the new concepts.

Universal Parks and Resorts - Driving Revenue Through Optimal Pricing and Promotions

Conjoint and discrete choice research

Integrated Insight has supported Universal Parks and Resorts with strategic pricing consultation, leveraging discrete-choice research. Several studies have been conducted at Universal Orlando, Universal Studios Hollywood and Universal Studios Japan to understand pricing leverage, dynamic pricing opportunity and optimal ticket product offering. Models, coupled with our expertise in the industry, are used to estimate the value of new pricing and promotional strategies and subsequent impact on demand.

Cedar Fair Entertainment - Riding to New Heights Through Brand Research

AWARENESS AND BRAND TRACKING RESEARCH

Integrated Insight supports Cedar Fair with seasonal brand and advertising tracking studies to assess a number of strategic initiatives including brand perceptions, advertising awareness, and how well the creative content and messaging resonates. These studies allow Cedar Fair to be fluid in marketing execution and spending, and to target the right consumers with the right messages.

Featured Testimonials

Unlike many other consultants, the team at Integrated Insight has walked in my shoes. They know what it takes to drive change in an organization.
They are great thought partners.

Ed Baklor, Former Chief Commercial Officer
LaGuardia Airport
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Integrated Insight is one of my most trusted partners. They are my go-to team anytime complex analysis, research or pricing assessments are required. If I were Sherlock, they would be my Watson.

Denise Godreau, Former Chief Brand & Innovation Officer
Holiday Inn Club Vacations
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Featured Content

Simulation Modeling

Insightful Wayfinding Design with AI-Based Simulation Modeling

Simulation provides architects, designers, and key stakeholders with a powerful tool to test and refine wayfinding designs, which results in an improved user experience and optimized design.

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Learn More About Simulation Modeling →

Simulation Modeling

Insightful Wayfinding Design with AI-Based Simulation Modeling

Simulation provides architects, designers, and key stakeholders with a powerful tool to test and refine wayfinding designs, which results in an improved user experience and optimized design.

Learn More →

Pricing and Promotion Strategy

Optimizing Revenue for Major Theme Park Clients

For over a decade, Integrated Insight has provided consulting and research services for major theme parks worldwide. Our primary focus is on demand generation; strategic and promotional pricing; and channel management. Efforts have included ongoing strategic advisement and consultation under a multi-year retainer; numerous pricing research studies; assessment of channel distribution strategy; research to determine incrementality of promotional offers; pricing for food and beverage and merchandise; and pricing for ancillary services. Pricing projects have consistently delivered double-digit improvement in net income through holistically evaluating the operation and pricing where consumers place value.

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How Can We Help?

Schedule a free consultation to discuss your business needs.

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About

Integrated Insight, Inc. helps organizations out-behave the competition with consumer insights and robust analytics.

What We Do New Business Strategy Business Optimization Research & Consumer Insights

Who We Are Our Team Testimonials

Contact (352) 988-3490 info@integratedinsight.com

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