By leveraging consumer insights, holistic analysis, and real-world expertise, we deliver actionable strategies that consistently result in double-digit improvement in revenue and profitability, generating over $2 billion in incremental revenue for our clients since 2009.
Serving Major Brands Worldwide
Integrated Insight helps public, private, and not-for-profit companies reach their full potential, leveraging analytics and real-world experience to find viable solutions to complex situations.
Solving Complex Business Problems
"The team at Integrated Insight have helped us on many projects over the past 10 years. Their strategic insights have consistently delivered significantly increased revenues and profitability - without fail."
- Eli Stovall, Owner, Icon Attractions, LLC
"Having been the client of many millions of dollars of consultants over my career, I cannot over emphasize the importance of the working relationship that Integrated Insight establishes and extends with its clients."
- Michael McCall. Chief Strategy Officer, Fair Oaks Farms
"Integrated Insight is one of my most trusted partners. They are my go-to team anytime complex analysis, research or pricing assessments are required. If I were Sherlock, they would be my Watson."
- Denise Godreau, Former Chief Brand & Innovation Officer, Holiday Inn Club Vacations
Featured Case Studies
Identifying Reopening Strategies For Major League Baseball Stadium
Post COVID-19, Major League Baseball stadium operators faced challenges figuring out how to safely welcome guests back. To help an MLB stadium plan for a safe and successful opening, Integrated Insight used agent-based simulation to model the effect of operational scenarios on guest traffic flow to identify potential friction points, crowding, and excess queue times. The model simulated guest arrival, ticket scan, security screening, and navigation to seats with adjustments for social distancing.
Optimizing Revenue for Major Theme Park Clients
For over a decade, Integrated Insight has provided consulting and research services for major theme parks worldwide. Our primary focus is on demand generation; strategic and promotional pricing; and channel management. Efforts have included ongoing strategic advisement and consultation under a multi-year retainer; numerous pricing research studies; assessment of channel distribution strategy; research to determine incrementality of promotional offers; pricing for food and beverage and merchandise; and pricing for ancillary services. Pricing projects have consistently delivered double-digit improvement in net income through holistically evaluating the operation and pricing where consumers place value.
Identifying Market Segments for Brightline Rail Expansion
Integrated Insight supported Brightline, a high-speed passenger rail system connecting cities in South Florida, with segmentation research. The research helped Brightline determine core audience segments, size geographic and behavioral markets, and determine entry-level pricing. In addition, Integrated Insight conducts ad hoc research studies and ongoing brand tracking research for Brightline.
Operational Improvement - Reducing Costs to Improve the Bottom Line
Guest behavior and demand have changed in the short term, with lingering effects in the long term. Operating efficiently is more important than ever to remain profitable during periods of low guest visitation. Learn operational improvement strategies in this learning session.
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