About Us

Integrated Insight helps organizations out-behave the competition through insights and data analytics. By marrying the consumer’s value proposition to that of the business, we develop holistic strategies that consistently result in double-digit improvement in revenue and profitability. We have earned our clients over $2 billion in incremental revenue.


New Business Strategy

At Integrated Insight, we utilize objective analytics and visualization tools to minimize risk and capitalize on opportunities for new, breakthrough strategies. We leverage consumer research and simulation to “get it right the first time”, exceeding customer expectations and avoiding costly mistakes.


Business Optimization

Untapped revenue and expense opportunities drive incremental profit. Pricing can be very impactful, with a 1% increase in realized price producing a 5-10% increase in net income. Our revenue engagements typically produce 10-20% profit improvement. Through simulation and capacity planning, we identify achievable cost reductions.


Research and Consumer Insights

We lead with the consumer, facilitated through our full-service research capabilities. Insights are gleaned from custom research, strategically designed to be the voice of your customer. Our ability to transform data into actionable insights provides a continuous improvement roadmap for your team.

Who We Serve

We support clients in a variety of industries. Through our key areas of focus – New Business Strategy, Business Optimization, and Research and Consumer Insights – we support notable brands such as Carnival Corporation, Universal Parks & Resorts, Wynn, Live Nation, Topgolf, Game of Thrones, and the Harlem Globetrotters, as well as not-for-profit organizations such as The New York Botanical Garden, Shakespeare’s Birthplace Trust, the Greater Miami Convention and Visitors Bureau, and the National Restaurant Association.

Why Focus on Pricing

Many companies default to driving more demand when considering how to grow topline revenue. But rate improvement can be equally, if not more impactful, considering that a 1% increase in price realization often equates to a 5% to 10% improvement in net income. But beware. The same math proves why taking a permanent price reduction is almost always a risky proposition.