What We Do
New Business Strategy
Get it right the first time.
Business Optimization
Leverage untapped opportunities.
Research & Consumer Insights
Lead with the consumer.
Serving Brands Worldwide
We harness the power of data to help businesses of all sizes reach their full potential, with a team of industry veterans and experienced consultants who bring diverse expertise. Industries we serve include location-based entertainment, hospitality, travel/tourism, sports, health and education, government and associations, transportation, and more.
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Featured Success Stories
Explore real-world results from our engagements.
Universal Parks & Resorts
Driving Revenue Through Optimal Pricing and Promotions
Integrated Insight has contracted to provide consulting and research services to Universal Parks and Resorts over several years, including venues in Orlando, Hollywood, and Japan. Our primary focus included demand generation, strategic and promotional pricing, and channel management. Many discrete choice pricing studies have been completed at all three locations to inform pricing strategy, the first being just before the launch of The Wizarding World of Harry Potter. Universal was well positioned to achieve success through both stronger demand and higher rate, and Integrated Insight designed a new pricing strategy that would still encourage multi-day stays, but produce significantly stronger yields. Other projects have included pricing research in support of new hotel and water park development, food and beverage and merchandise. Ongoing advisement included consultation on promotional and discount offers, channel distribution, nets and commissions, hotel occupancy and rate assessments. Tracking research studies helped inform the pipeline of demand and behavioral factors of current guests.
Supporting the Expansion of Storied Aquarium and Research Institution
Integrated Insight has partnered with Mote Marine Laboratory & Aquarium across multiple engagements to support the development and launch of Mote SEA, a new state-of-the-art aquarium in Sarasota, Florida. The work began with foundational consumer research and brand strategy, including a study that evaluated awareness, perceptions, visitation intent, pricing sensitivity, and reactions to the future aquarium concept across residents and tourists. The research identified strong momentum around Mote’s conservation reputation while helping refine positioning and pricing strategies for the new facility. Integrated Insight also conducted a peer-to-peer review of visitation and revenue forecasts to support project feasibility, leveraging market assessments and attraction demand expertise to calibrate realistic attendance expectations. Building on these insights, our team developed a comprehensive go-to-market strategy for Mote SEA, including demand forecasting, audience segmentation, messaging, marketing activation planning, and pro forma modeling to support attendance, revenue, and long-term growth objectives.
Driving Brand Insights and Revenue Growth for Leading Theme Park Company
Integrated Insight has supported Six Flags Entertainment Corporation for more than a decade through consumer research, brand tracking, and revenue optimization initiatives across its regional parks in the United States and Canada. Since 2013, Integrated Insight has conducted ongoing brand and advertising tracking studies, delivering topline insights and actionable recommendations to support marketing and operational decision-making. This work began initially with Cedar Fair and continued following the company’s merger in 2024, when several new properties were added to the study. Ad-hoc engagements have included attitude and usage studies, barriers and motivations research, post-season evaluations, and concept testing for new entertainment offerings. Integrated Insight also conducted a strategic revenue assessment for Six Flags Great Escape Lodge & Indoor Waterpark, identifying opportunities related to pricing, marketing efficiency, seasonal demand, and group business. Recommendations resulted in the property’s first year of positive return on investment and a double-digit increase in revenue versus the prior year.
Universal Parks & Resorts
Driving revenue through optimal pricing and promotion strategy.
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Mote Science Education Aquarium
Demand forecasting and go-to-market plan for $132M development.
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Six Flags Entertainment Corporation
Understanding consumer motivators, barriers, and marketing effectiveness through ongoing research support.
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Featured Testimonials
Learn why 40% of our clients engage in repeat projects.
Integrated Insight is the industry's best-kept secret.
Jason Horkin, Former VP of Experiences
Hudson Yards
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Jason Horkin, Former VP of Experiences
Hudson Yards
Integrated Insight is one of my most trusted partners. They are my go-to team anytime complex analysis, research or pricing assessments are required. If I were Sherlock, they would be my Watson.
Denise Godreau, Former Chief Brand & Innovation Officer
Holiday Inn Club Vacations
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Industry Intelligence
Now Available: 2026 Leisure Experiences Consumer Survey Report
The 2026 Leisure Experiences Consumer Survey Report is here - the industry's first trending research report fielded among actual consumers.
We surveyed 2,350 U.S. leisure experience consumers to understand how financial pressure and shifting travel habits are affecting demand for paid out-of-home entertainment. Learn how consumers plan to spend their time and money, which activities they plan to do more or less of, and how they respond to AI-generated advertising.
This is our second year conducting the survey, so this report has valuable year-over-year data for stakeholders, operators, and marketers.
Latest Insights
Mastering Your Season Pass Strategy: Pricing and Benefits Best Practices
Understanding price sensitivities, through consumer research and competitive analysis, can help mitigate revenue risk when introducing a new product or deciding on a price change.
Fundamental Marketing Strategies to Drive Business Growth
A thoughtfully designed marketing strategy can shape brand image, build brand equity, and boost profit. This article will explore the fundamentals of a strategic marketing approach to improve outcomes.
Optimizing Revenue Potential with Ancillary Pricing: Theme Park Food and Beverage Case Study
Discover how a major theme park achieved a 20% boost in EBITDA by optimizing food and beverage pricing strategies.