By marrying the consumer's value proposition to that of the business, we develop holistic strategies that consistently result in double-digit improvement in revenue and profitability, generating over $2 billion in incremental revenue for our clients since 2009.

Core Competencies

Serving Major Brands Worldwide

Integrated Insight helps public, private, and not-for-profit companies reach their full potential, leveraging analytics and real-world experience to find viable solutions to complex situations.

Solving Complex Business Problems



"The team at Integrated Insight have helped us on many projects over the past 10 years. Their strategic insights have consistently delivered significantly increased revenues and profitability - without fail."

- Eli Stovall, Owner, Icon Attractions, LLC

fair oaks farms

"Having been the client of many millions of dollars of consultants over my career, I cannot over emphasize the importance of the working relationship that Integrated Insight establishes and extends with its clients."

Michael McCall. Chief Strategy Officer, Fair Oaks Farms

holiday inn

"Integrated Insight is one of my most trusted partners. They are my go-to team anytime complex analysis, research or pricing assessments are required. If I were Sherlock, they would be my Watson."

- Denise Godreau, Former Chief Brand & Innovation Officer, Holiday Inn Club Vacations

Featured Case Studies

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Simulation Modeling
Identifying Reopening Strategies For Major League Baseball Stadium

Post COVID-19, Major League Baseball stadium operators faced challenges figuring out how to safe­ly wel­come guests back. To help an MLB stadium plan for a safe and successful opening, Integrated Insight used agent-based simulation to model the effect of oper­a­tional sce­nar­ios on guest traf­fic flow to iden­ti­fy poten­tial fric­tion points, crowd­ing, and excess queue times. The model simulated guest arrival, ticket scan, security screening, and navigation to seats with adjustments for social distancing.

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Optimizing Revenue for Major Theme Park Clients

For over a decade, Integrated Insight has provided consulting and research services for major theme parks worldwide. Our primary focus is on demand generation; strategic and promotional pricing; and channel management. Efforts have included ongoing strategic advisement and consultation under a multi-year retainer; numerous pricing research studies; assessment of channel distribution strategy; research to determine incrementality of promotional offers; pricing for food and beverage and merchandise; and pricing for ancillary services. Pricing projects have consistently delivered double-digit improvement in net income through holistically evaluating the operation and pricing where consumers place value.

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Identifying Market Segments for Brightline Rail Expansion

Integrated Insight supported Brightline, a high-speed passenger rail system connecting cities in South Florida, with segmentation research. The research helped Brightline determine core audience segments, size geographic and behavioral markets, and determine entry-level pricing. In addition, Integrated Insight conducts ad hoc research studies and ongoing brand tracking research for Brightline.

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Inventing the Future of Entertainment

Don't miss our presentation at IAAPA Expo 2021 with Meow Wolf to take a look behind the scenes in the operational design of Omega Mart Las Vegas and Meow Wolf Denver.

This session will take you through the development process that focused on creating the ultimate immersive environment by integrating creative, technology, operations, and industrial engineering.

Featured Insights

Re-evaluating Labor Needs in a Post-Covid World

Amid furloughs, budget cuts, and uncertain futures, assessing staffing needs is crucial to minimize labor costs.

Pricing Strategies to Focus on During the Coronavirus Pandemic

In times of crisis, there is risk of making short term pricing decisions that will have long term impacts.

Myth-Busting In-Person Research in a Socially Distanced World

Let’s take a look at why now is a good time to implement in-person research.

How Can We Help?

Schedule a free consultation to discuss your business needs.

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