INDUSTRY INSIGHTS

2025 Leisure Experiences Consumer Survey

Integrated Insight Releases New Survey Data on 2025 Consumer Spending Plans and Pricing Perceptions for Leisure Experiences in Multi-Part Series

The consumer survey was fielded in May 2025 among  2,570 U.S. consumers who participate in leisure entertainment outside the home and have a minimum household income of $35,000. The data offers key insights for businesses in the travel, entertainment, and attractions industries.

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Part 1: Economic Outlook

What's Next for Leisure Entertainment and Attractions?

The survey report, “2025 Leisure Entertainment & Attractions Outlook” is Part 1 of an upcoming series for the survey data.

The report covers a wide range of leisure categories, including amusement and theme parks, zoos, aquariums, indoor and outdoor water parks, escape rooms, themed immersive experiences (both permanent and pop-up), gaming centers, cultural and historical sites, museums, sporting events, festivals, and more.

“There is a strong appetite for out-of-home leisure experiences," said Joni Newkirk, CEO of Integrated Insight. "Attractions may benefit from more staycations and the desire to do more local activities, but with a preference toward lower-cost experiences. Higher-cost attractions may see flat or slightly declining attendance as consumers make more value-conscious choices.”

Part 1 of the Leisure Experiences Consumer Survey Report is now available to download.

Part 2: Consumer Barriers to Participation & Pricing Perceptions

Why aren't consumers doing leisure activities? How does pricing affect how consumers make decisions?

The newly published survey report, “Part 2: Consumer Barriers to Participation and Pricing Perceptions” is Part 2 of an upcoming series Integrated Insight's survey data.

This new survey report explores why consumers are not doing leisure experiences, how pricing impacts decision-making among potential visitors, and what businesses can do to better align with consumer expectations.

This season, out-of-home entertainment businesses across the industry are rolling out summer deals. But Integrated Insight’s findings suggest that how these promotions are presented—and how much consumers think they will spend at the end of the day—can significantly impact sales.

Part 2 of the Leisure Experiences Consumer Survey Report is now available to download.

family at the aquarium

Get Notified For Future Reports

The 2026 Leisure Entertainment Consumer Survey Report is coming soon - the industry's first trending research report fielded among consumers.
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About Integrated Insight

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Integrated Insight is an Orlando-based analytics consulting firm. We harness the power of data to help for-profit and not-for-profit businesses of all sizes reach their full potential.

We are experts in the Global Experience Economy and Location-Based Entertainment and have completed over 600 projects with over 200 clients in 15 countries.

Our team of industry veterans and experienced analysts brings diverse expertise in market research, forecasting, finance, economics, marketing, pricing, capacity planning, and operations. Industries we serve include location-based entertainment, hospitality, travel/tourism, sports, health & education, government & associations, and transportation.

Contact Us For More Information

For more information about our services or custom reporting from the Leisure Experiences Consumer Survey, please contact us.

info@integratedinsight.com
(970) 481 - 1909
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