SHAREABLE INSIGHTS

Understanding how consumers discover, consider, and purchase leisure experiences can help marketers reach the right audiences with the right message at the right time.

New consumer survey data from Integrated Insight's 2026 Leisure Experiences Consumer Report informs pricing optimization strategies to drive growth.

How are location-based entertainment consumers feeling about their finances, and how is it impacting their participation in the leisure economy?

Online search remains one of the most commonly used sources of information for leisure planning. Yet, the line between 'search' and 'AI' is becoming unclear.

Understand the strengths and weaknesses of each, and how they can help your business meet revenue goals.

Understanding price sensitivities, through consumer research and competitive analysis, can help mitigate revenue risk when introducing a new product or deciding on a price change.

As realtors transition to a new model of pricing their valuable services, they may be wise to take a page out of other professional service-based businesses. No longer tied to a standard commission fee, realtors will be able to optimize revenue by customizing their services to fit the need of an individual consumer.

A thoughtfully designed marketing strategy can shape brand image, build brand equity, and boost profit. This article will explore the fundamentals of a strategic marketing approach to improve outcomes.

Discover how a major theme park achieved a 20% boost in EBITDA by optimizing food and beverage pricing strategies.

Improving parking lot layout for businesses can enhance customer experience. Learn about effective layouts, signage, and safety tips.

Simulation technology is a powerful tool for enhancing wayfinding, allowing designers to test how people will explore and navigate through environments.

Simulation and AI technology enable designers to test experiential designs, improve operational efficiency, and ensure health and safety protocols.

Amid high wages and labor shortages, assessing efficient staffing levels is crucial to optimize workforce resources.

Is your happy hour pricing strategy helping or hurting your profit margins? Here are important factors to consider when evaluating the profitability of discounting your food and beverage offerings.

Your customers can feel immobilized by the number of choices presented to them. The ultimate balance any company should aim to strike is the one between consumer appeal and higher sales and revenues.

As hoteliers look to capture limited demand and maintain yields during lingering COVID-19 impacts, optimizing yield on each guest is critical.

The most successful companies are those that can continuously adapt to meet the changing needs of the consumer and their business. Process improvement can be overwhelming, and it can be difficult to know where and how to start.

New experiences and facilities require a high upfront investment, and often are difficult and costly to adjust after building. And so, strategically building the right amount of capacity for the right guests can save a number of headaches later.

One of the toughest decisions for any business is often when to start and when to expand. Making the decision to develop a new attraction or to expand into new markets is always exciting. Creative juices flow and big plans get made, but when the rubber hits the road – what is the right decision?

Focus on foundational approaches to operational efficiency to avoid excess costs, unnecessary frustration for both customers and employees, and lower quality products or services. Often companies focus on “big picture” initiatives, resulting in company-wide standardization or major organizational changes.

An efficiency summit is a gathering of key stakeholders with the specific goal to identify opportunities to improve operational efficiency. This is accomplished through structured observations and data analysis.

Loyalty programs have become commonplace for retailers in today’s market. Determining the correct program to implement can make a difference in the value of the loyalty program for consumers and your business.

Agent-based simulation can model operational scenarios to aid in decision making, including line management techniques.

Agent-based simulation modeling enables companies to resolve operational limitations with Covid-19 restrictions. Finding process improvements will allow venues to put on seasonal events in 2020 safely.

Follow the case study of Grand Traverse Resort and Spa, who came out strong in summer 2020 with strategic shifts in response to COVID-19.

As businesses reopen, many are grappling with the need to discount to generate demand. While it may seem like the right thing to do, will discounting really help generate profitable demand?

With capacity constraints and space limitations, restaurants need to optimize the utilization of space available to increase daily sales.

In our experience, we’ve found that agent-based simulation is the best option for mitigating elevator operation with social distancing.

Let's look at best practices for B2B surveys to make the most out of invitations, leading to happier respondents and better research.

Proactive marketing can be an effective tool for restaurants, but with limited cash flow, how should restaurants be advertising, and how should marketing priorities change?

How can food and beverage locations maximize throughput given that they can’t serve as many people in the dining room at once?

In order to survive the upcoming economic challenges, restaurants need to implement menu engineering to improve the bottom line.

Determining the right operational capacity for establishments depend on four key items: space, customer density, operational flow, and process time.

Customer loyalty programs help businesses in the post COVID economy by increasing customer retention and achieving low customer acquisition costs.

Let's take a look at the myths held on to by market researchers to understand why now is a good time to implement in-person research.

Queue management has a significant impact on the bottom line. Efficient queues increase throughput, brand loyalty, and customer satisfaction.

In a downturn, many companies make severe cost cuts that sacrifice total revenue and profit margin.

The COVID-19 outbreak presents marketers with tough decisions. For many, this may be the most crucial time in their company’s history to stay connected to audiences.

In times of crisis, there is risk of making short term pricing decisions that will have long term impacts.

Pricing communication strategies are essential to gain incremental demand. Communicate pricing so that it is clear, consistent, and compelling.

It is important to focus on pricing to achieve profitability. Increasing revenue will help alleviate some of the cost pain for business owners.

These principles will help your strategy execution by keeping the focus on the end goal and providing a tool for sorting through strategic options.

Discounts and promotions, if executed well, are an effective way to help boost revenue. Over the past decade, we have become firm believers that leading with the consumer consistently produces optimal and sustainable results.

The principals of Integrated Insight, Inc. designed, developed, and implemented Magic Your Way, the most sweeping change in revenue strategy in Walt Disney Company history.

While at Disney, Integrated Insight's founders carried responsibility for identifying and proving the business case for customer service, resulting in millions of dollars of re-investment in service enhancements, training, and leadership development.

Founding Integrated Insight partner, Joni Newkirk, led the Walt Disney World team that created the "Operation Command Center," a team of industrial engineers tasked with improving the guest experience by tightening up operations and managing guest flow.