The Jaguars were the only team in the NFL playing opening weekend who allowed fans in the stadium. What can stadium operators learn?
As businesses reopen, many are grappling with the need to discount to generate demand. While it may seem like the right thing to do, will discounting really help generate profitable demand?
With capacity constraints and space limitations, restaurants need to optimize the utilization of space available to increase daily sales.
College athletics is facing an existential crisis. How can non-revenue sports programs be saved?
In our experience, we’ve found that agent-based simulation is the best option for mitigating elevator operation with social distancing.
Let’s look at best practices for B2B surveys to make the most out of invitations, leading to happier respondents and better research.
Proactive marketing can be an effective tool for restaurants, but with limited cash flow, how should restaurants be advertising, and how should marketing priorities change?
How can food and beverage locations maximize throughput given that they can’t serve as many people in the dining room at once?
In order to survive the upcoming economic challenges, restaurants need to implement menu engineering to improve the bottom line.
Determining the right operational capacity for establishments depend on four key items: space, customer density, operational flow, and process time.
Customer loyalty programs help businesses in the post COVID economy by increasing customer retention and achieving low customer acquisition costs.
While young adults have fewer personal health concerns in regards to the coronavirus, financial concerns tell us a different story.
Let’s take a look at the myths held on to by market researchers to understand why now is a good time to implement in-person research.
Queue management has a significant impact on the bottom line. Efficient queues increase throughput, brand loyalty, and customer satisfaction.
In a downturn, many companies make severe cost cuts that sacrifice total revenue and profit margin.
The COVID-19 outbreak presents marketers with tough decisions. For many, this may be the most crucial time in their company’s history to stay connected to audiences.
In times of crisis, there is risk of making short term pricing decisions that will have long term impacts.
After you have researched and created a strategy, how are you supposed to communicate pricing to consumers? A well-designed pricing...
It is important to focus on pricing to achieve profitability. Increasing revenue will help alleviate some of the cost pain for business owners.
These principles will help your strategy execution by keeping the focus on the end goal and providing a tool for sorting through strategic options.
Discounts and promotions, if executed well, are an effective way to help boost revenue. Over the past decade, we have become firm believers that leading with the consumer consistently produces optimal and sustainable results.
The principals of Integrated Insight, Inc. designed, developed, and implemented Magic Your Way, the most sweeping change in revenue strategy in Walt Disney Company history.