Understanding how consumers discover, consider, and purchase leisure experiences can help marketers reach the right audiences with the right message at the right time.
New consumer survey data from Integrated Insight’s 2026 Leisure Experiences Consumer Report informs pricing optimization strategies to drive growth.
How are location-based entertainment consumers feeling about their finances, and how is it impacting their participation in the leisure economy?
Online search remains one of the most commonly used sources of information for leisure planning. Yet, the line between ‘search’ and ‘AI’ is becoming unclear.
Let’s look at best practices for B2B surveys to make the most out of invitations, leading to happier respondents and better research.
Let’s take a look at the myths held on to by market researchers to understand why now is a good time to implement in-person research.
