Recent News

Mercedes-Benz Stadium SVP Mike Gomes Discusses Stadium Improvements Including Partnering With Integrated Insight on Stadium Entry

Mike Gomes, SVP of Fan Experience at Mercedes-Benz Stadium in Atlanta discusses improvements at the state of the art facility including how his company partnered with Integrated Insight to design and implement the optimal stadium entry process. Click here to view the full article.

Integrated Insight CEO Joni Newkirk Interviewed by Author Jason Navallo

Integrated Insight CEO Joni Newkirk was interviewed by author, career advisor, and executive recruiter, Jason Navallo. Jason’s books focus on what it takes to succeed in business in America and he often interviews entrepreneurs with a set of standard questions to provide readers with a deeper understanding of how these successful business leaders think as well as what motivates them. To see Joni’s full interview click here.

Merriweather Park at Symphony Woods

Over the past few years, Integrated Insight has partnered with Strategic Leisure on analytical support for a new development in Columbia, Maryland (Howard County) – Merriweather Park at Symphony Woods. Frank Hecker, a resident of Howard County, wrote this extensive article about the work we accomplished to help bring Merriweather Park from concept to reality.

Recent Customer Service Issues in the News

The recent incident of removing passengers from a sold-out United flight to make room for United crew (no, it was not “overbooked” as even this author alludes) just brought to light the many failures in customer service of late. So many points in this article by Jonathan Lansner ring true, from “big data” not accounting for the human component, to corporations with a razor focus on quarterly profit and a lack of passion for the customer. It isn’t easy building a culture centered around the customer, and even harder still sustaining. Good read.

Study Reveals Tech Plays Important Role in Trip Planning

Recently, Integrated Insight partnered with the Consumer Technology Association to research consumer perceptions and opinions relative to experiences and technology while traveling. About eight in 10 fell into the “doer” group – those that enjoy doing things more than owning things – and technology plays an important role in both planning travel and helping out during their trip. Read more here.

Integrated Insight CEO Newkirk Participates in “Math Architecture and Architecture of Math” Lecture Presented by Inner Arbor Trust

Recently, Joni Newkirk presented the “Math Architecture and Architecture of Math” lecture sponsored by the Inner Arbor Trust at Howard Community College’s Smith Theater. The purpose of the lecture was to demonstrate the importance of math – in a number of ways – to bring the Chrysalis Amphitheater at Merriweather Park at Symphony Woods to life. Merriweather Park is a cultural park located in the heart of downtown Colombia, Maryland. Click here to see the article that was featured on the Baltimore Sun website.


Annual pass product plays a critical role in theme park profitability. “It’s a cost-effective way to drive multi visits from residents,” said Scott Sanders, president of consulting firm Integrated Insight and a former Disney executive. Theme parks “can gear their passes and their blockout days to have palatable price points to encourage visitation and upsell.”  Read more of this Orlando Sentinel article by Sandra Pedecini here.