Integrated Insight Monthly Newsletter July 2017

Integrated Insight Monthly Newsletter July 2017

Halstrom Academy – Education Your Way

When it comes to education, Halstrom Academy, based in Irvine, CA, adds new meaning to “have it your way”. Students are provided a 1:1 student/teacher environment where they can excel at their pace through middle and high school, or simply gain additional instruction for more difficult subjects. Integrated Insight partnered with Halstrom to improve overall revenue through restructuring enrollment pricing while providing a more compelling value proposition to potential parents. For more information about Halstrom, visit

Data Driven Decisions

Most companies will agree whole heartedly that they make data driven decisions. They view their dashboards daily, may even get a mid-day update on how sales are tracking today, but the vantage point is often limited to a set of high-level metrics. Only when a random question requires digging a little deeper do data deficiencies begin to pop up. It is not uncommon at that point for the response to be “We’ve never looked at it that way” or “We have the data, it will just take some time to get it run”. It goes without saying that data that takes time to “run” may not be something your team is keeping track of frequently.
Take for example, a quick casual restaurant. Most will know the number of parties they seat in a day, how many “checks” or transactions were processed, and how many appetizers, meals, drinks, and deserts were served. But how many record the actual number of people per party? Without this metric, it is difficult if not impossible to get an accurate read on spending per person. And the more your restaurant sells “shareables”, the more important that read on number of people will be. It’s worth the time to inventory what information you have, and what you don’t have, that could change the way you think about your business.

Brightline – On Track for 2017

Brightline, an express rail service between Miami, Ft. Lauderdale, and West Palm Beach, will begin operating this summer. The trains will offer an easy commute for South Florida travelers who regularly take I-95 to and from work, as well as those who would just like to leave the car at home and enjoy the comfort and safety of train service to sports and cultural events. Integrated Insight is proud to be a partner to Brightline and we can hardly wait for the Orlando connection in a couple of years. Go Brightline!

Who we are: Integrated Insight, Inc. is an Orlando, FL based analytics firm, helping organizations out-behave the competition. The company specializes in the use of data-driven insights and robust analytics to pinpoint untapped opportunities and ensure long-term, sustainable growth in three primary capacities: New Business Strategy, Business Optimization, and Research and Consumer Insights. For more info visit For immediate help contact Joni Newkirk at 352-988-3490 or