The Grand Traverse Resort and Spa in Michigan offers golf, tennis, spa, health and fitness, and beachfront activities. While business is strong, the management team engaged Integrated Insight to identify strategic opportunities to maximize profitability in the short term, holistically leveraging all Resort offerings, and to position the Resort for sustainable long term growth. To achieve the objectives, primary research was conducted among target consumers to understand perceptions and where there may be gaps, and a Strategic Revenue Assessment to identify elements that are well-structured and supportive of the overall revenue strategy and those that present some opportunity for improvement.
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Services: Pricing Strategy, Revenue Strategy, Strategic Revenue Assessment, Market Research