4 Rivers Smokehouse – Case Study

4 Rivers operates several restaurants in Central Florida and engaged Integrated Insight to conduct qualitative research. Focus groups were held with area residents who dine out and enjoy BBQ restaurants. Results of the research identified motivations and barriers for dining at 4 Rivers restaurants and tested new concepts for marketing and promotions.


Customer Experience & Employee Engagement, Full-service, in-house research capability, Market Information Research, Research & Consumer Insights