Accesso

Accesso

Accesso, one of the leading ticketing solution providers to attractions worldwide, recently acquired ShoWare and was interested in understanding wants and needs among purchasers of ticketing systems for assigned seating in a reservation based environment. With over one-hundred competitors in the space, there is a need to differentiate products and services. Specific objectives included understanding system features and benefits that are “must haves” versus nice to have; identifying the gap in the marketplace between existing products and client needs; and determining perceived opportunities for current systems, as well as key strengths.

To support the effort, Integrated Insight conducted qualitative, in-depth interviews with current, past and prospective clients provided by Accesso. Results helped inform company strengths and identified a path to success for integrating the two solution providers.

Category

Customer Experience & Employee Engagement, Strategy Design

Tags
Retail