AlabamaWorks!

AlabamaWorks!

The Alabama Workforce Council engaged with design firm ideas and Integrated Insight to develop potential branding concepts including names and logos. The result is AlabamaWorks! Specific objectives included evaluating potential names and logos for the workforce system and understanding appeal of each and any negative or offensive messages. Online studies were conducted among key constituents including employers seeking to hire and consumers in the job market or influential to others.

Category

Concept Testing

Tags
Government