Amtrak – Case Study

Amtrak – Case Study

Realizing the power of pricing, the Amtrak management team retained Integrated Insight to review the revenue management process to identify potential opportunities for further study. The work effort included interviews with key stakeholders from analysts to senior executives to understand current processes, policies, and procedures and begin to identify areas of opportunity; review of current reports depicting trends in rate and demand and subsequent impact on overall revenue; and review of customer facing product, pricing, and packaging. Recommendations focused on organizing around shared accountability; developing customer focused goals and objectives; moving from an abundance of rich data to actionable insights; replacing task forces with processes for a continuous, holistic approach to revenue generation; and taking calculated risk.

Category

Business Optimization, Demand and Revenue Forecasting, Pricing Strategy, Revenue and Profit Optimization