AMB Sports & Entertainment (“AMB”) is constructing the $1.4B, 75,000-seat Mercedes-Benz stadium in downtown Atlanta, Georgia to be used primarily by the Atlanta Falcons NFL Football team and the new Atlanta United Major League Soccer (MLS) expansion team. In addition, the stadium will host NCAA football, concerts, and other events. AMB desires to take guest service and fan engagement to a new level, and partnered with Integrated Insight to help “get it right the first time”. By working closely with designers and developers on an iterative basis, we were able to conduct capacity and design analysis, and develop operational process flow for various aspects of the operation including the front entrance sequence (bag check, magnetometers, ticket scanning), ticketing, and food and beverage service. Understanding impacts on space, wait times, and guest comfort, helped frame the possibilities for developing exceptional guest experiences. Assumptions and proposed layouts were then tested in real world conditions during the NFL season at the Georgia Dome.
Capacity Planning and Optimization