BC Foley

BC Foley

BC Foley is a proposed retail, dining, and entertainment (RD&E) Development located in Foley, Alabama approximately 15 minutes from the Alabama Gulf Coast beaches.  The project will be located adjacent to the City of Foley Sports Tourism fields and event center.  The initial phase of the BC Foley development will consist of approximately 225,000 square feet of retail and dining venues, an aquarium, and an amusement park.


Integrated Insight conducted a market assessment and feasibility study to project demand and financial performance for the proposed development.  Demand models were developed to incorporate market dynamics and performance of similar venues to estimate attendance for the overall development and specific attractions.  Financial models were developed to understand warranted investment based on operating revenues and expenses.  Additionally, Integrated Insight provided guidance on the potential of future land development.


Capacity Planning and Optimization, Demand and Revenue Forecasting, Market Assessment, Pro forma Development, Strategy Design

Attractions, Cultural, Resorts, Retail