In February, 2014, Florida became the first state in the nation to align all state and local work force agencies under one unified brand – CareerSource Florida, resulting in the 2014 State Excellence Award for Leadership for the successful branding and implementation. Integrated Insight partnered with design agency ideas and public relations firm TWSquared to design, research, and implement the new brand. Through extensive, custom quantitative research with employers, government agency officials, and consumers both unemployed and those looking for career and job changes, we were able to identify the naming convention and brand design that best conveyed the essence of CareerSource Florida.
Subsequently, Integrated Insight has partnered with Moore Communications and CareerSource Florida to conduct website usability research, and track the progress of the CareerSource brand initiative.
Baseline and Tracking Research, Concept Testing