City of Garden Grove, California – Case Study

City of Garden Grove, California – Case Study

A number of hotel expansion opportunities within Garden Grove, CA were under consideration, and Integrated Insight was retained by the city to understand the potential for future room night demand and substantial hotel build-out. Demand was forecasted by incorporating the impacts due to continued expansion and addition of new area attractions; regional and national economic trends; consumer behavior; demographic trends; and lodging competition.

Category

Demand and Revenue Forecasting