Creek Indian Enterprises – Case Study

The Creek Indian Enterprises Development Authority was in the process of developing a retail, dining, and entertainment (RD&E) district approximately 15 minutes from the Gulf Coast beaches near Foley, Alabama, and engaged Integrated Insight to conduct a market assessment and feasibility study. Demand models were developed to incorporate market dynamics and performance of similar venues and estimate attendance for the overall development and specific attractions. Financial models were developed to understand warranted investment based on operating revenues and expenses.  Additionally, Integrated Insight provided guidance on the potential of future land development.


Feasibility Analysis, Market Assessment, New Business Strategy