dunn's river falls case study

Dunn’s River Falls – Case Study

Dunn’s River Falls near Ocho Rios in Jamaica, is a popular tourist spot and often on the list of cruise shore excursions. The management team engaged Integrated Insight to provide recommendations for improved guest flow and crowd management, especially on high volume days. Through observation of existing operations and analysis of visitor volume by day, we identified both short-term wins and longer-term improvements to alleviate pinch points, improve safety, re-route flow to avoid guests being rushed through retail and food and beverage, and increase satisfaction with the overall experience.


Industrial Engineering