Fantasy of Flight

Fantasy of Flight, located mid-way between Tampa and Orlando, FL, has long been known for its extensive collection of historic aircraft and self-guided user experience.  Recently, Integrated Insight partnered with design and story based themed entertainment firms to envision, design, and implement the next phase of Fantasy of Flight.  Integrated Insight was responsible for project analytics including preparing the industry overview and local market assessment; conducting qualitative research among potential constituents; designing and executing an online survey to determine new concept appeal and interest/intent to visit; develop demand and revenue projections; and work hand-in-hand with the designers to ensure sufficient capacity exists to meet expected demand.


Capacity Planning and Optimization, Concept Testing, Concept Testing, Demand and Revenue Forecasting, Market Assessment, Pro forma Development, Strategy Design