Florida Department of education market research case study

Florida Department of Education

Integrated Insight was engaged by Moore Communications Group to conduct research for the Florida Department of Education to help determine key issues in education today, as perceived by parents of elementary and secondary school students. Specific objectives included determining awareness, perception, and understanding of initiatives in the educational arena such as school grading, assessment, and performance standards. An understanding of which issues/platforms are most important to parents was also developed, enabling the Department to assess which of the primary and priority DOE ‘messages’ were getting through, and via what media sources.


Baseline and Tracking Research, Customer Experience & Employee Engagement