Florida Department of Environmental Protection – Case Study

Florida Department of Environmental Protection – Case Study

The Florida Department of Environmental Protection engaged Integrated Insight to conduct quantitative research to inform the design of a South Florida Water Quality Dashboard. The research included the importance of water quality relative to personal health, tourism and the environment; awareness of water quality issues in South FL, what specifically they have seen or heard, when and from what sources; perceptions of what each level of government is doing relative to water quality; ease with which they can obtain water quality information and how frequently they seek out information; and what information they want and expect to find on a water quality dashboard.

Category

Conjoint and Discrete Choice Research, Full-service, in-house research capability, Market Information Research, Research & Consumer Insights