Game of thrones studio tour case study

Game of Thrones – Case Study

The John Hogg Group in Bainbridge, Ireland engaged Integrated Insight to develop a pricing strategy for the Game of Thrones Studio Tour. Much of the series was filmed at the Hogg Group’s Linen Mill Studios and in the surrounding countryside. Through an examination of the competitive landscape, expertise in attractions pricing, and an understanding of the Game of Thrones experience, Integrated Insight developed an overarching pricing strategy, distributor pricing, and an annual promotional plan. We also provided recommendations for VIP experiences to further improve ticket yield, and developed the framework for marketing the tiered pricing strategy both online and at the box office.


Business Optimization, Marketing, Sales, and Distribution Strategies, Pricing Strategy, Revenue and Profit Optimization