The John Hogg Group in Bainbridge, Ireland, engaged Integrated Insight to develop a pricing strategy for the Game of Thrones Studio Tour. Much of the series was filmed at the Hogg Group’s Linen Mill Studios and in the surrounding countryside. Through an examination of the competitive landscape, expertise in attractions pricing, and an understanding of the Game of Thrones experience, Integrated Insight developed an overarching pricing strategy, distributor pricing, and an annual promotional plan. We also provided recommendations for VIP experiences to further improve ticket yield and established the framework for marketing the tiered pricing strategy both online and at the box office.
New Business Strategy