Greater Miami Convention and Visitor Bureau – Case Study

greater Miami convention and visitors bureau case study

Greater Miami Convention and Visitor Bureau – Case Study

Integrated Insight is the partner of choice for the Greater Miami Convention and Visitor Bureau for conducting the ongoing Visitor Profile survey for Miami-Dade county and forecasting visitor volume. The in-house Integrated Insight field team conducts surveys daily at MIA and FLL as well as area attractions and tourist hot spots and full survey results are reported monthly through a dynamic, Tableau based reporting tool. Semi-annually, we forecast visitor volume by major geographic origin and triangulate the estimates against secondary data (occupancy, airport arrivals, transfers, etc.). Florida residents are surveyed monthly to capture their visitation behavior to South Florida. Annually, Integrated Insight produces a comprehensive report for distribution to members of the bureau.

Category

Ethnography, Full-service, in-house research capability, Market Information Research, Research & Consumer Insights