Hudson Yards – Case Study

The Hudson Yards management team retained Integrated Insight to help understand appeal and pricing potential for paid for entertainment at Hudson Yards, including New York City’s newest observation tower. Custom quantitative research helped determine the appeal of the concept and potential demand. A pricing strategy was developed that optimizes revenue and net contribution through competitive pricing and packaging.


Business Optimization, Concept Testing, Demand and Revenue Forecasting, Market Assessment, Market Information Research, Marketing, Sales, and Distribution Strategies, Pricing Strategy, Research & Consumer Insights, Revenue and Profit Optimization