IFLY operates dozens of indoor sky-diving facilities both within the United States and internationally. Integrated Insight was engaged by iFLY to conduct a Strategic Revenue Assessment to identify opportunities. Discrete-choice research was leveraged to study the potential to improve both demand rate in each market. Recommendations included a tiered market pricing strategy that encouraged trial and incented repeat visitation and packaging and promotional strategies. A market and competitive assessment helped inform additional growth prospects and dynamic models were developed to determine incrementality of new tunnels to a market. The resulting strategy identified double-digit increases in profit, sustainable over time.