The Kennedy Space Center Visitor Complex (KSC) is located in Brevard County, Florida and operated by Delaware North (DNC). Together, KSC and DNC are interested in expanding the educational programming available at the Visitor Complex, with a focus on Science, Technology, Engineering, Arts, and Mathematics (STEAM). A program and facility have been designed, allowing KSC to offer immersive, hands-on experiences of varying lengths. Currently themed as the “Mission to Mars,” the program and facility can be updated and reconfigured as needed. Integrated Insight was engaged to conduct primary concept research to measure appeal and interest for both proposed and current education programs among several distinct audiences, including educators. Aspects of each program were examined to determine what was most and least appealing and why, and helped DNC and KSC raise the bar on overall educational offerings.
Concept Testing, Strategy Design