The National Restaurant Association engaged Integrated Insight to holistically examine the association for revenue opportunity. Three phases of work were completed: Pricing for the Chicago Trade show, both participants and exhibitors; Training and certification through the ServSafe, Food Handler, and Food Safety courses; and Membership pricing. Recommended initiatives called for 10%-20% improvement in revenue through higher pricing, packaging and bundling of key products and services, and better articulation of the price-value proposition versus competitor products.
Subsequently, the NRA has engaged Integrated Insight to assist with merging pricing and packaging for new acquisitions. Most recently, pricing for the National Registry – which specializes in stores and alcohol training – was assimilated into the National Restaurant fold in terms of both product offering and price.
Marketing, Sales, and Distribution Strategies, Pricing Strategy, Revenue and Profit Optimization