national restaurant association research and business strategy case study

National Restaurant Association Case Study

The National Restaurant Association engaged Integrated Insight to holistically examine the association for revenue opportunity. Three phases of work were completed: Pricing for the Chicago Trade show, both participants and exhibitors; Training and certification through the ServSafe, Food Handler, and Food Safety courses; and Membership pricing. Recommended initiatives called for 10%-20% improvement in revenue through higher pricing, packaging and bundling of key products and services, and better articulation of the price-value proposition versus competitor products.

Subsequently, the NRA has engaged Integrated Insight to assist with merging pricing and packaging for new acquisitions. Most recently, pricing for the National Registry – which specializes in stores and alcohol training – was assimilated into the National Restaurant fold in terms of both product offering and price.


Marketing, Sales, and Distribution Strategies, Pricing Strategy, Revenue and Profit Optimization