National Restaurant Association - Integrated Insight
Helping organizations outbehave the competition through insights & analytics
new business strategy, business optimization, research and consumer insights, joni newkirk
portfolio_page-template-default,single,single-portfolio_page,postid-1339,woocommerce-no-js,ajax_updown_fade,page_not_loaded,,select-child-theme-ver-1.0.0,select-theme-ver-2.1,vertical_menu_enabled,wpb-js-composer js-comp-ver-4.7.4,vc_responsive

National Restaurant Association

National Restaurant Association

The National Restaurant Association engaged Integrated Insight to holistically examine the association for revenue opportunity. Three phases of work were completed: Pricing for the Chicago Trade show, both participants and exhibitors; Training and certification through the ServSafe, Food Handler, and Food Safety courses; and Membership pricing. Recommended initiatives called for 10%-20% improvement in revenue through higher pricing, packaging and bundling of key products and services, and better articulation of the price-value proposition versus competitor products.

Subsequently, the NRA has engaged Integrated Insight to assist with merging pricing and packaging for new acquisitions. Most recently, pricing for the National Registry – which specializes in stores and alcohol training – was assimilated into the National Restaurant fold in terms of both product offering and price.


Marketing, Sales, and Distribution Strategies, Pricing Strategy, Revenue and Profit Optimization