North Point Ministries

North Point Ministries

Pastored by Andy Stanley and headquartered near Atlanta, North Point Community Church is the largest campus of North Point Ministries, and one of the most well-attended churches in the Southeast. Desiring to better understand attenders and those without a church home in the Atlanta area, North Point Ministries commissioned Integrated Insight to conduct quantitative research to explore evolving engagement patterns. The research discerned the differences in demographics, psychographics and religious perceptions across attender types in painting a portrait of the local religious landscape. Engagement dynamics among attenders and non-attenders led to insights for the church on growing and reaching the area, with implications addressing evolving needs in light of COVID-19.

From Casey Ross, Director at North Point Community Church:

“Integrated Insight came so highly recommended I was skeptical. In addition to that, we were not their typical client. But they lived up to the hype and actually exceeded our expectations. They did everything you would want them to do. They listened to us. They asked the right questions; some questions we did not know to ask. They learned about our context. They understood us. And that was before they delivered their results. The real win for us in working with Integrated Insight was being handed data on our “current customers” and our community (potential “future customers”) that we could not have obtained on our own. Now we don’t have to make decisions and create strategy based on what worked in the past and our assumptions. We can move forward with facts and feel confident about our next steps. And we feel like we have a friend and ally we can call any time.”


Full-service, in-house research capability, Quantitative Research, Research & Consumer Insights