North Point Ministries

North Point Ministries

Pastored by Andy Stanley and headquartered near Atlanta, North Point Community Church is the largest campus of North Point Ministries, and one of the most well-attended churches in the Southeast. Desiring to better understand attenders and those without a church home in the Atlanta area, North Point Ministries commissioned Integrated Insight to conduct quantitative research to explore evolving engagement patterns. The research discerned the differences in demographics, psychographics and religious perceptions across attender types in painting a portrait of the local religious landscape. Engagement dynamics among attenders and non-attenders led to insights for the church on growing and reaching the area, with implications addressing evolving needs in light of COVID-19.

Category

Full-service, in-house research capability, Quantitative Research, Research & Consumer Insights