Oklahoma City Zoo – Case Study

Oklahoma City Zoo – Case Study

To optimize attendance, revenue and profitability associated with new product or activity additions, Integrated Insight conducted a Strategic Revenue Assessment for the Oklahoma City Zoo. Recommendations included raising the admission price, moving to seasonal pricing, and developing packages that included admission plus individual rides (carousel, train, boat ride, etc.) to reduce perceptions of nickel and diming. Reducing discounts on child and senior pricing was also recommended given the low market price for the zoo overall.

 

Category

Business Optimization, Market Assessment, Marketing, Sales, and Distribution Strategies, Pricing Strategy, Revenue and Profit Optimization