One Vanderbilt – Case Study

One Vanderbilt – Case Study

One Vanderbilt retained Integrated Insight to review previous attendance estimate methodologies/ analysis and conduct an independent analysis of demand for the planned observation tower. The analysis considered expected cannibalization and share shift in the observation deck market, increases in the overall NYC visitor volume and an increase in visitors to observation decks due to current unmet/constrained demand.

Category

Demand and Revenue Forecasting, New Business Strategy