Orlando Health is a not-for-profit healthcare network operating several hospitals in the Central Florida area, as well as Orlando Health Physicians. The organization recently embarked on a ‘one brand’ strategy advertising campaign to bring more awareness to the broad and diverse offerings in the network.
Integrated Insight was engaged to design, develop, execute, and report on a quarterly tracking study. The online survey delves into awareness, brand perceptions, and preferred facilities for various types of healthcare needs, and covers both Orlando Health and key competitors.
Baseline and Tracking Research