Princess Cruise Line Case Study

integrated insight case study with princess cruise line

Princess Cruise Line Case Study

Carnival Corporation engaged Integrated Insight to evaluate operational strategies for leveraging newly implemented MedallionClass technology in the Princess Cruise Line fleet. Integrated Insight took a multi-pronged approach, first starting with detailed industry case study analysis to understand how technology has disrupted shore-side industries along with the actionable takeaways for Princess. A multi-voyage study was completed to observe operations and interview guests that allowed for a quantitative and qualitative analysis focused on how MedallionClass technology has changed the guest and crew experience. Finally, Integrated Insight provided a comprehensive strategy for implementing demand-based labor models, with step-by-step processes demonstrated in multiple applications and validated with simulation.

Category

Capacity Planning and Optimization, New Business Strategy

Tags
Cruise & Rail