Six Flags Great Escape Lodge and Indoor Waterpark – Case Study

Six Flags Great Escape Lodge and Indoor Waterpark – Case Study

Six Flags engaged Integrated Insight to conduct a Strategic Revenue Assessment for Six Flags Great Escape Lodge and Indoor Water Park in upstate New York. Through a detailed analysis of historical data, assessment of the market, and understanding of guest visitation and barriers to entry, we were able to provide a holistic recommendation for Six Flags and its investment partners.  The recommendation resulted in the first year of positive return on investment and a double digit increase in revenue versus prior year.  Key components included unbundling the water park from the resort to more clearly convey value and enable water park visits without a resort stay; re-setting price tiers by room category and season and more aggressively revenue managing bookings; establishing a promotional pricing plan for low demand seasons; and improving yield on group business.

Category

Business Optimization, Market Assessment, Marketing, Sales, and Distribution Strategies, Pricing Strategy, Revenue and Profit Optimization