Urban Legacies Case Study

Urban Legacies is in the early stages of developing a new real estate concept in Dallas. The indoor facility will have activities such as canyoning, ice climbing and surfing. The development will also feature food, beverage, and retail. Urban Legacies engaged Integrated Insight to perform a peer review of business plans and proformas. Urban’s assumptions for market size, attendance and spending were reviewed to identify risks and opportunities. Subsequently, we provided an objective estimate for target market, attendance, revenue and EBITDA. Projections were provided for the first operating year through steady state. Our expertise gave Urban Legacies confidence in feasibility and was used to secure funding from investors.


Demand and Revenue Forecasting, Feasibility Analysis, New Business Strategy, Pro forma Development