Visit Orlando

Visit Orlando

Visit Orlando is the largest tourism association in the world, and responsible for marketing the hospitality community in the most visited destination in the United States. True to being a leader in destination management, Visit Orlando engaged Integrated Insight to assist with a number of efforts including membership pricing, capacity planning and operational efficiency of the official Visitor’s Center, and to embark on a best-in-class research effort to better serve Visit Orlando members.

The research included daily intercepts of visitors to Central Florida, followed by a more in-depth, online survey. In addition, Florida residents living within a short drive to Central Florida were surveyed monthly. The survey provided a comprehensive overview of vacation and business trip behaviors, from arrival to departure, and in a timely manner to affect change.


Baseline and Tracking Research, Marketing, Sales, and Distribution Strategies, Operational Efficiency and Process Improvement, Pricing Strategy, Revenue and Profit Optimization