Willis Tower – Case Study

Willis Tower – Case Study

The Willis Tower offers The Skydeck Experience with its infamous Ledge in the heart of downtown Chicago. The management team retained Integrated Insight to conduct research to test additional concepts for the Skydeck experience. The online study helped size the market of Chicago visitors and residents interested in an ‘observation tower’ type experience; understand how the Willis Tower experience stacks up against the Hancock Tower and planned AON experience; and determined pricing expectations for the existing experience that includes both the 102ndand 103rdfloor experiences, and also for the new 91stfloor outside experience with sculpture garden.

Category

Concept Testing, Research & Consumer Insights