Wynn Macau – Case Study

With an interest in expanding the Wynn offer to include entertainment as well, the company engaged Integrated Insight to provide capacity planning and simulation services to the project. Working hand-in-hand with experience designers, architects, interior designers, and show producers, we simulated the end-to-end experience using agent-based simulation software to identify pinch points, bottlenecks, opportunities for more creative use of space, and how much demand could be accommodated before the experience begins to suffer. We also modeled rapid exit by all guests, in the case of an emergency, to allow Wynn to adequately plan for unforeseen events. Models required on-site observation of area venues to assess how guests used the facilities and iterative updates as changes were made to design.


agent based simulation, Industrial Engineering, New Business Strategy