The ability of Walt Disney Parks and Resorts to continue to raise prices

The ability of Walt Disney Parks and Resorts to continue to raise prices

Recently interviewed by the Washington Post, Scott Sanders, President of Integrated Insight, commented on the ability of Walt Disney Parks and Resorts to continue to raise prices.  “Disney has been aggressively raising pricing because they look at themselves as a premium brand”.  Read the full article here. http://www.washingtonpost.com/news/business/wp/2015/06/12/how-theme-parks-like-disney-world-left-the-middle-class-behind/