Recent News - Integrated Insight
Helping organizations outbehave the competition through insights & analytics
new business strategy, business optimization, research and consumer insights, joni newkirk
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Recent News

Mercedes-Benz Stadium SVP Mike Gomes Discusses Stadium Improvements Including Partnering With Integrated Insight on Stadium Entry

Mike Gomes, SVP of Fan Experience at Mercedes-Benz Stadium in Atlanta discusses improvements at the state of the art facility including how his company partnered with Integrated Insight to design and implement the optimal stadium entry process. Click here to view the full article. http://www.sportsbusinessdaily.com/Journal/Issues/2017/10/30/People-and-Pop-Culture/Plugged-In.aspx

Integrated Insight CEO Joni Newkirk Interviewed by Author Jason Navallo

Integrated Insight CEO Joni Newkirk was interviewed by author, career advisor, and executive recruiter, Jason Navallo. Jason’s books focus on what it takes to succeed in business in America and he often interviews entrepreneurs with a set of standard questions to provide readers with a deeper understanding of how these successful business leaders think as well as what motivates them. To see Joni’s full interview click here. http://underdog.nyc

Merriweather Park at Symphony Woods

Over the past few years, Integrated Insight has partnered with Strategic Leisure on analytical support for a new development in Columbia, Maryland (Howard County) – Merriweather Park at Symphony Woods. Frank Hecker, a resident of Howard County, wrote this extensive article about the work we accomplished to help bring Merriweather Park from concept to reality. https://civilityandtruth.com/2017/04/11/creating-the-chrysalis-attracting-the-public/

Recent Customer Service Issues in the News

The recent incident of removing passengers from a sold-out United flight to make room for United crew (no, it was not “overbooked” as even this author alludes) just brought to light the many failures in customer service of late. So many points in this article by Jonathan Lansner ring true, from “big data” not accounting for the human component, to corporations with a razor focus on quarterly profit and a lack of passion for the customer. It isn’t easy building a culture centered around the customer, and even harder still sustaining. Good read.
http://www.dailynews.com/business/20170416/united-chipotle-wells-fargo-fiascoes-the-dying-art-of-customer-service