Recent News

Study Reveals Tech Plays Important Role in Trip Planning

Recently, Integrated Insight partnered with the Consumer Technology Association to research consumer perceptions and opinions relative to experiences and technology while traveling. About eight in 10 fell into the “doer” group – those that enjoy doing things more than owning things – and technology plays an important role in both planning travel and helping out during their trip. Read more here.

Integrated Insight CEO Newkirk Participates in “Math Architecture and Architecture of Math” Lecture Presented by Inner Arbor Trust

Recently, Joni Newkirk presented the “Math Architecture and Architecture of Math” lecture sponsored by the Inner Arbor Trust at Howard Community College’s Smith Theater. The purpose of the lecture was to demonstrate the importance of math – in a number of ways – to bring the Chrysalis Amphitheater at Merriweather Park at Symphony Woods to life. Merriweather Park is a cultural park located in the heart of downtown Colombia, Maryland. Click here to see the article that was featured on the Baltimore Sun website.


Annual pass product plays a critical role in theme park profitability. “It’s a cost-effective way to drive multi visits from residents,” said Scott Sanders, president of consulting firm Integrated Insight and a former Disney executive. Theme parks “can gear their passes and their blockout days to have palatable price points to encourage visitation and upsell.”  Read more of this Orlando Sentinel article by Sandra Pedecini here.