Are we charging too much? Too little? Do we even have a pricing strategy?
The Integrated Insight Difference
Consumer-First Mentality
We lead with the consumer and where they place value, taking calculated risks by leveraging consumer insights and research to inform decisions.
Holistic Strategies
We develop data-driven pricing and promotional strategies that encompass the business as a whole versus silos of products or services.
The Marketing of Pricing
We do more than just price products and services. We provide specific instruction on value messaging, how to display your pricing structure on the web or in-store, and how to train your team to upsell.
Track Record of Results
We measure both website conversion and transaction sales results to understand immediate impacts and make adjustments where needed. Our pricing engagements routinely deliver a 10% to 20% improvement in net income, or more.
Our Approach
Discovery
We examine historic data and speak with key stakeholders to understand past performance, current pricing structure, channel strategy, and recent price changes that have impacted the business.
Analysis
Our team works with the data to discover trends and opportunities. In addition, we assess your competitors (both direct and indirect), and understand their strategy.
Delivery
We use our expertise to build a custom pricing strategy, develop a pro forma for the expected incremental value, and deliver a detailed plan for execution.
Featured Case Studies
When to Focus on Pricing
Need help with pricing and promotion strategy?
Schedule a free consultation to discuss your business needs.