PRICING AND PROMOTION STRATEGY

What We Do > Business Optimization > Pricing and Promotion Strategy

Are we charging too much? Too little? Do we even have a pricing strategy?

The Integrated Insight Difference

Consumer-First Mentality

We lead with the consumer and where they place value, taking calculated risks by leveraging consumer insights and research to inform decisions.

Holistic Strategies

We develop data-driven pricing and promotional strategies that encompass the business as a whole versus silos of products or services.

The Marketing of Pricing

We do more than just price products and services.  We provide specific instruction on value messaging, how to display your pricing structure on the web or in-store, and how to train your team to upsell.

Track Record of Results

We measure both website conversion and transaction sales results to understand immediate impacts and make adjustments where needed. Our pricing engagements routinely deliver a 10% to 20% improvement in net income, or more.

Our Approach

Discovery

We examine historic data and speak with key stakeholders to understand past performance, current pricing structure, channel strategy, and recent price changes that have impacted the business.

Analysis

Our team works with the data to discover trends and opportunities. In addition, we assess your competitors (both direct and indirect), and understand their strategy.

Delivery

We use our expertise to build a custom pricing strategy, develop a pro forma for the expected incremental value, and deliver a detailed plan for execution.

Featured Case Studies

When To Focus On Pricing

  • You haven’t raised prices or adjusted your strategy in many years.
  • You are doing “cost plus” pricing.
  • You are overly focused on an entry price and have little stratification within the pricing structure.
  • You follow your competitors.
  • You treat your customers as one size fits all.
  • You have few complaints about pricing, but your sales team balks at raising price.

From the Experts

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Featured Insights

Why Focus on Pricing?

It is important to focus on pricing to achieve profitability. Increasing revenue will help alleviate some of the cost pain for business owners.

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Featured Insights

Pricing Strategies to Focus on During the Coronavirus Pandemic

In times of crisis, there is risk of making short term pricing decisions that will have long term impacts.

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Featured Insights

The Temptation and Risk of Discounting

Many businesses are grappling with the need to discount to generate demand. While it may seem like the right thing to do, will it really help generate profitable demand?

Need help with pricing and promotion strategy?

Schedule a free consultation to discuss your business needs.