Are we charging too much? Too little? Do we even have a pricing strategy?
The Integrated Insight Difference
We lead with the consumer and where they place value, taking calculated risks by leveraging consumer insights and research to inform decisions.
We develop data-driven pricing and promotional strategies that encompass the business as a whole versus silos of products or services.
The Marketing of Pricing
We do more than just price products and services. We provide specific instruction on value messaging, how to display your pricing structure on the web or in-store, and how to train your team to upsell.
Track Record of Results
We measure both website conversion and transaction sales results to understand immediate impacts and make adjustments where needed. Our pricing engagements routinely deliver a 10% to 20% improvement in net income, or more.
We examine historic data and speak with key stakeholders to understand past performance, current pricing structure, channel strategy, and recent price changes that have impacted the business.
Our team works with the data to discover trends and opportunities. In addition, we assess your competitors (both direct and indirect), and understand their strategy.
We use our expertise to build a custom pricing strategy, develop a pro forma for the expected incremental value, and deliver a detailed plan for execution.
Featured Case Studies
When to Focus on Pricing
Need help with pricing and promotion strategy?
Schedule a free consultation to discuss your business needs.