Capacity Planning

What We Do > New Business Strategy > Capacity Planning

Too much capacity stresses operating finances. Too little capacity stresses your customers.

The Integrated Insight Difference


We always start with the consumer – understanding who wants the product, as well as discerning when, what, and how much they demand.

Iterative Process

We work iteratively with our clients, identifying issues as we see them arise, and incorporating changes as we go to develop the optimal product launch. Our goal is to help you operationalize your creative vision.

Model Development

We develop robust analytical models, including full simulations if warranted, to quantify the impact of design changes. This allows our clients to iterate design changes, taking the impact on operating metrics into account.

Ongoing Assessment of Risk

During the iterative process, final decisions are made by you. Our job is to identify where there is risk, such as a capacity deficit or surplus, and provide recommendations for actionable mitigations to smooth demand or optimize capacity.

Our Approach


We explore the existing data to assess current capacity and consumer demand, understanding how this may vary by time of day, day of week, or time of year.


We identify opportunities to optimize current capacity and build models to capture variability.


We provide a thorough demand analysis with corresponding capacity recommendations and solutions to mitigate risk.

Featured Case Studies

Slide Dunn's River Falls - Tightening Operations to Improve the Guest Experience and Increase Capacity Capacity Planning Dunn’s River Falls near Ocho Rios in Jamaica, is a popular tourist spot and often on the list of cruise shore excursions. IDEAS Orlando engaged Integrated Insight to provide recommendations for improved guest flow and crowd management, especially on high volume days. Through observation of existing operations and analysis of visitor volume by day, we identified both short-term wins and longer-term improvements to alleviate pinch points, improve safety, re-route flow to avoid guests being rushed through retail and food and beverage, and increase satisfaction with the overall experience. Slide Port of Cartagena, Colombia - Capacity Planning for New Cruise Ships Capacity Planning The management team at the Terminal de Cruceros engaged IDEAS Orlando and Integrated Insight to further develop the traditional cargo port to attract more cruise ships. Integrated Insight conducted a capacity planning study to understand the current operation and built models to estimate needed capacity going forward to ensure the new facilities will adequately support cruise ship arrivals.

When To Perform Capacity Planning

  • The production process seems suboptimal or expensive.
  • Investment in infrastructure to deliver the new product or service is substantial, and capacity planning will help identify how much to build.
  • Major changes in processes, demand, or product will affect the capacity needed.
  • The risk of demand exceeding supply is a possibility and “Plan B” supply chain scenarios need to be identified.

From the Experts

capacity planning blog cover

Featured Insights

Building It Right the First Time: A Guest-Centric Approach to Capacity Planning
how companies can understand capacity with social distancing guidelines

Featured Insights

How to Determine Operational Capacity in a COVID-19 World

Need help with capacity planning?

Schedule a free consultation to discuss your business needs.

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