You may love your idea, but will your target audience? Ask them.
The Integrated Insight Difference
It's a Team Effort
Throughout the conceptual phase of a new project, we work closely with designers to understand the essence of the concept to be able to accurately represent it in research.
We appreciate that design is iterative. We work diligently with you to reach a final product to test, that both conveys the essence of the project and is easy for consumers to understand.
We use a liberal dose of open-end questions, then code and quantify the data to dive deeper into strengths and opportunities.
We provide immediate feedback once the field work is complete, followed by an insightful report to keep the project moving without interruption.
Collaborate with Designers
We work hand-in-hand with the design teams to develop stimulus (visual and story-driven text) to convey the new product or service. This is inserted directly into focus groups and/or online research for consumers to provide feedback.
Qualitative and Quantitative Analysis
Qualitatively, respondents provide rich feedback on product appeal, what resonates most and what would make the product or service even better. Quantitatively, we obtain data needed to estimate demand and set pricing.
Immediately after the field work is complete, we prepare a top-line report of findings to keep the creative process moving. A full report in PowerPoint with deeper insights follows in about three weeks.
Featured Case Studies
When To Perform Concept Testing
Need to Perform Concept Testing?
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