Forecasting is both art and science. Rare are those that do both well.
The Integrated Insight Difference
We’ve walked in your shoes. The only thing certain about a forecast is that it will be wrong. With over 20 years of demand and revenue forecasting responsibility for Walt Disney Parks and Resorts, we have learned to use every tool in our toolbox to minimize the margin of error.
We provide the “why” behind the forecast. We hone our models by comparing actual results to what was forecasted, knowing that a forecast is not just a number, but a way forward. Understanding what audience segments, product attributes, or market conditions drive the forecast contributes to a successful launch.
New products and services are seldom introduced in a vacuum. We ascertain not only the potential for the new product, but its likely impact on other products and services in your portfolio – and your competitors – as well.
While our forecasts are what we believe will most likely happen, we also quantify both risk and upside potential on a scaled basis, allowing you to decide your degree of comfort with a new product introduction. All new products carry risk. Our job is to put it in a box.
We work directly with your team to acquire existing business driver data, and marry with industry metrics, competitor intelligence, and primary research if available. We gather secondary research to identify outside factors that could impact future performance.
Utilizing statistical forecasting techniques and our years of experience, we develop models that transform inputs into actionable projections with measurable results.
We provide interactive forecasts in Excel for your team to leverage. We walk you through the details of the model and provide guidance on best practices for updating forecasts and measuring variance.
Featured Case Studies
When To Perform Demand and Revenue Forecasting
Need to perform demand and revenue forecasting?
Schedule a free consultation to discuss your business needs.