Demand and Revenue Forecasting

What We Do > Research and Consumer Insights > Demand and Revenue Forecasting

Forecasting is both art and science. Rare are those that do both well.

The Integrated Insight Difference

Unparalleled Experience

We’ve walked in your shoes. The only thing certain about a forecast is that it will be wrong. With over 20 years of demand and revenue forecasting responsibility for Walt Disney Parks and Resorts, we have learned to use every tool in our toolbox to minimize the margin of error.

Holistic Perspective

New products and services are seldom introduced in a vacuum. We ascertain not only the potential for the new product, but its likely impact on other products and services in your portfolio – and your competitors – as well.

Comprehensive Analysis

We provide the “why” behind the forecast. We hone our models by comparing actual results to what was forecasted, knowing that a forecast is not just a number, but a way forward. Understanding what audience segments, product attributes, or market conditions drive the forecast contributes to a successful launch.

Risk Assessment

While our forecasts are what we believe will most likely happen, we also quantify both risk and upside potential on a scaled basis, allowing you to decide your degree of comfort with a new product introduction. All new products carry risk. Our job is to put it in a box.

Our Approach


We work directly with your team to acquire existing business driver data, and marry with industry metrics, competitor intelligence, and primary research if available. We gather secondary research to identify outside factors that could impact future performance.


Utilizing statistical forecasting techniques and our years of experience, we develop models that transform inputs into actionable projections with measurable results.


We provide interactive forecasts in Excel for your team to leverage. We walk you through the details of the model and provide guidance on best practices for updating forecasts and measuring variance.

Featured Case Studies

Slide kennedy space center Kennedy Space Center Visitor Complex - Estimating Demand for New Experiences Demand and Revenue Forecasting The Kennedy Space Center Visitor Complex (KSC) was interested in expanding the educational programming available at the Visitor Complex, with a focus on Science, Technology, Engineering, Arts, and Mathematics. Integrated Insight was engaged to prepare demand estimates for the overall experience and VIP components. Primary concept research to measure appeal, interest and intent was coupled with market demographics to assess potential. Slide Skyplex - Estimating Demand and Capacity for Unique Vertical Coaster Demand and Revenue Forecasting Skyplex, an attraction that was planned for the Orlando theme park district, would feature the world’s tallest vertical coaster. The company engaged Integrated Insight to understand the feasibility of the project in terms of demand, revenue, and operational capacity required. A market and competitive assessment was conducted using secondary information to help inform the demand forecast and range of pricing likely attainable. Slide Creek Indian Enterprises - Determining Appeal and Financial Feasibility for Retail, Dining and Entertainment Complex Demand and Revenue Forecasting The Creek Indian Enterprises Development Authority was in the process of developing a retail, dining, and entertainment (RD&E) district approximately 15 minutes from the Gulf Coast beaches near Foley, Alabama. They engaged Integrated Insight to conduct a market assessment and feasibility study. Demand models were developed to incorporate market dynamics and performance of similar venues and estimate attendance for the overall development and specific attractions. Financial models were developed to understand warranted investment based on operating revenues and expenses.

When to Perform Demand and Revenue Forecasting

When to Perform Demand and Revenue Forecasting

  • The risk of getting it wrong is substantial.
  • You are entering new territory such as a new line of business, brand extension, etc. with which you are less comfortable.
  • You are worried about the impact of new products and services on your existing lines of business.
  • You embrace the notion that a scientific approach to product feasibility is better than a hope and a prayer.

Need to perform demand and revenue forecasting?

Schedule a free consultation to discuss your business needs.

Slide About Integrated Insight, Inc. helps organizations out-behave the competition with consumer insights and robust analytics. What We Do New Business Strategy Business Optimization Research & Consumer Insights Who We Are Our Team Testimonials Contact phone (352) 988-3490 email Connect LINKEDIN FACEBOOK INSTAGRAM