Financial Feasibility and Pro Forma Development

What We Do > New Business Strategy > Financial Feasibility and Pro Forma Development

It’s a great idea, but will it work? Objectively evaluate risk and reward.

The Integrated Insight Difference

Customized Approach

We work iteratively with your organization, developing customized models for your business and revising as additional inputs and new information are made available.

We Leave The Tools In Your Hands

Our models are built for you to use now and in the future. Menu driven, easy to input, and secured to maintain data integrity.

Built-in Risk & Reward Assessment

Our pro forma models are designed to evaluate risks and opportunities. We identify the impact of individual factors on the overall financial feasibility, and scale the risk and upside opportunity for each.

Our Experience Is Your Benefit

You benefit from our experience with capital projects across multiple industries. We know the importance of calibrating overstatement in demand for new products and services, and working synergistically within organizations to support new product introductions.

Our Approach


We leverage all information available to provide input to the financial models including industry analytics, competitor intelligence, and primary research (if conducted). This is supplemented with interviews with the project team and our own extensive knowledge base.


Customized Excel based pro forma models are created to assess financial feasibility. Financial models include demand and revenue estimates, benchmarked operating cost assumptions, and net income. Cash flow models are utilized to understand return on investment over a ten to thirty year horizon.


We prepare initial feasibility and supportable capital investment, and quantify potential risks and upside opportunity. Final models are turned over to your team to conduct additional what-if analysis as later changes in product scope are made.

Featured Case Studies

Slide indoor sports activity Indoor Active Sports Concept - Financial Feasibility for New Market Entry Financial Feasibility and pro forma Development A new concept for indoor, active sports is in the early stages of development. The indoor facility will have activities such as canyoning, ice climbing and surfing, and also offer food, beverage, and retail. The company engaged Integrated Insight to perform a peer review of business plans and proformas to identify risks and opportunities. An objective estimate for target market attendance, revenue and EBITDA were provided for the first operating year through steady state. Slide Merriweather Park - The Value of Art and Culture Financial Feasibility and pro forma Development Merriweather Park at Symphony Woods, located in Columbia, Maryland, has served the region with the Merriweather Post Pavilion and park grounds. The Inner Arbor Trust, who oversees the park, believed there was more potential and established a goal of making the park an arts and cultural destination where the landscape itself will become the setting for arts, culture and civic uses. Integrated Insight was engaged to conduct broad reaching analysis including a market assessment and competitive overview, quantitative concept and demand research among residents and tourists. Estimated attendance and revenue were produced and a pro forma developed. Slide British Virgin Islands - Determining Supportable Investment for Tourism Expansion Financial Feasibility and pro forma Development The British Virgin Islands hosts some of the most beautiful islands in the world, but unlike some other Caribbean destinations, lacks the infrastructure to grow tourism. Integrated Insight developed a holistic perspective on potential demand and supportable investment to allow BVI to compete effectively. Through investments in airport and cruise capacity; hotel, timeshare, and peer-to-peer accommodations rebuild post hurricane Irma; and master planning for island infrastructure, we were able to develop the long-term pro forma and supportable investment for growth.

When To Perform Financial Feasibility and Pro Forma Development

  • You need to determine the best use of limited investment capital.
  • A new product or service is introduced that really has no comparable in the existing portfolio.
  • You need to understand investment phasing strategies to maximize return on investment.
  • There are factors that can be highly volatile to your success.

Need help with financial feasibility and pro forma development?

Schedule a free consultation to discuss your business needs.

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